Club-level value creation

It's the court-hour engine — not court count

Club economics are not driven by the number of courts alone, but by what the report calls the court-hour engine, viewable from two sides:

Indoor coverage is the structural lever

The share of indoor courts varies widely across markets and is a key performance indicator: it stabilises demand, reduces seasonality and unlocks year-round holistic programming with stronger pricing power and more predictable utilization. Demand curves also differ structurally by cluster — Heartlands show sharply peaked evening demand with deep midday valleys (value comes from monetizing off-peak hours), while Hotspots show extended plateaus with demand exceeding supply.

GMV per court varies widely across markets

GMV per court is an outcome metric, driven by the combined effect of utilization intensity and pricing power, with indoor coverage as a key structural enabler. The UK leads at ~€9.9k monthly GMV per court; Germany posted the strongest 2024→2025 jump (+60%).

Court bookings dominate — product mix differentiates

Across markets, court bookings remain the core revenue driver, accounting for an average of 68% of GMV, with open matches and academies emerging as the main differentiators. The mix varies sharply: academies reach 41% of GMV in Indonesia and 29% in the US, while Finland is almost entirely court-led (91%).

Structured formats raise monetization

Open matches, academies, leagues and tournaments typically price above a basic average booking, lifting monetization while smoothing demand across off-peak hours. Median ticket per product varies by country and format — leagues and tournaments are priced per event, not per player.

Illustrative median ticket figures. Source: Playtomic, Strategy& analysis.

There is no single magic lever

Top-performing clubs don't win on one dimension — they excel across the full operating system. Sustained advantage comes from the combined effect of utilization, pricing, product mix, digitalization and asset quality.

Playtomic tiering aggregated to upper vs. lower end of the performance distribution. Both groups coexist within the same markets. Source: Playtomic, Strategy& analysis.

The holistic padel club

With demand increasingly shaped by wellness, community and experience, clubs are transitioning from court-booking utilities to holistic, experience-led models. Four demand shifts underpin it: wellness over performance, vibe as a retention driver, community as the product, and younger generations setting the standard.

Social events

~74%

• Sport + food/drink events
• Networking & women-only socials
• Leagues & ladders

Instructor-led

~72%

• Pilates, yoga, conditioning
• Group coaching
• Racket & equipment rental

Facility & wellness

~56%

• Gym, sauna, cold plunge
• Pool, locker facilities
• 45% of APAC clubs have recovery areas

Extras & add-ons

~38%

• Camera / video recording
• Ball machine
• Snacks & F&B

Playtomic Club Survey 2026 (n=185 clubs across Spain, UK, Germany, US, APAC). Representative of top-performing club models.

Monetizing the full player journey

Holistic models layer monetizable touchpoints before, during and after the match — turning the club into a "Third Space" that is neither home nor work. This builds multiple attachment points, raises switching costs and generates richer player data, driving stronger retention. The trade-off is higher operational complexity, which makes technology a core operational enabler rather than a support function.